SEI Instructor Spotlight: Will White

One of the things that makes SEI unique is the incredible backgrounds our 40+ instructors bring to their classes. Will White is no different. He works with SEI as a Curriculum Developer and Instructor and has been working in the solar industry for more than 10 years. He is also the face behind the newly invigorated PV206: Solar Business and Technical Sales course.

Will began working in the renewable energy industry in 2005 as an installer for small East Coast integrator. During more than ten years with that company, which eventually became RGS Energy, he took on many roles. After starting as an installer, he worked in sales, design, and project management, and he eventually became the Director of Construction for the East Coast. He brought this experience to curriculum team, in particular to the PV206 course so it would be relevant and engaging for solar professional doing PV Sales whether they are coming from a technical or business background.

Like many, Will started his career as an installer before transitioning into sales. He managed the full sales process from the initial customer contact, to the preliminary evaluation, site visit, quote and preliminary design. This process is mirrored in the PV206 curriculum which “goes through the entire sales process, breaking it into steps and going through them each in detail. Coming from PV101, and you know basic technical information of solar so you can confidently sell a residential PV system.” He added “sales people can come from technical background or sales background. There’s a lot that goes into solar, and it can get confusing for customers quickly. It is a talent for salespeople to give customers enough information to give them options without making them confused or overwhelmed.”

In addition to his sales experience, Will has experience in wind power, solar thermal, and all scales of PV, although he has primarily focused on residential systems. He is passionate about implementing high quality, code compliant installation techniques. He is a NABCEP Certified PV Installation Professional and was previously a NABCEP Certified Solar Heating Installer. In his free time, Will can be found working with his wife and young daughter on their homestead in central Vermont, which features an off-grid strawbale house.

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